I’ve seen tons of business owners who get really enthusiastic about starting a blog. They diligently update it for 3 weeks; and as the work builds up, they eventually give up.
It may seem exciting to start one, but if you aren’t able update your blog regularly. You shouldn’t create a blog. A neglected blog looks like your business has stopped working. It’s essentially worse than not having one. It gives the impression that you’re no longer in business.
Starting a blog takes planning and a lot of your time, but it doesn’t have to be such a daunting task. If you’re able to manage and systemize it, an up-to-date blog can build a lot of credibility for your business. So, how can you create a blog if you have your schedule is almost full?[box icon=”check”]The purpose of this strategy is not to write award winning articles that will get featured in the Herald Sun or the Age. It’s to speak to the people who are visiting your blog, and provide them an engaging quick overview of what you provide. It also adds life to an otherwise inanimate website.[/box]
Why do businesses need a blog? A blog helps potential customers know what your business is about. It’s esentially an extension of your “about us” section, so think of it as a way to showcase your business and what it provides.
A blog should generally showcase the following:
When you’ve gathered enough ideas, you can write the content yourself or outsource workers to help write the content for you. A blog is something that helps converts readers to customers. You should always present your blog’s intent through your content. Brainstorming ideas rather than making it up as you go will save you time.
Consistency is important. What do you think is better? A blog that has regular updates once a month or an inconsistent blog? An inconsistent blog is known to reduce traffic. Statistically, a blog who can post at least once a month is better than one that constantly changes its frequency.
For busy people, try to write an article at least once a month. However, to be really effective, I recommend at least twice a month. This will save you a lot of time, and the frequency will give your website the impression that it’s up to date and relevant.
Whatever you decide, choose something that works for you, and stick with it.
Now that you have brainstormed ideas and determined the frequency of your blog’s content, let’s put them together. It’s time to create an editorial calendar. An editorial calendar is a convenient tool to help you plan out your site’s content.
Let’s say you’re planning on publishing 2 articles a month. You could go with the first and third Wednesday of every month, and just sprinkle your titles throughout the year. This will give you a great birds-eye view of what you need to do over the year, and it takes the stress out of planning.
Make sure you get those topics and spread them out throughout the year before you write the articles.
You’ve come this far, the next step would be to write the articles!
They don’t need to be fancy; you can even write as little as 100 words if you want. The article’s purpose isn’t to get featured in the Herald Sun or the Age. It’s to give people who are visiting your website a snippet of what you do, and add a bit of life to your website.
I usually spend one day a month writing content. This gives me 4-5 articles that will last me about 3 months! Sometimes, I’ll go back and revise them if I need to. But once it’s written, it’s not something I have to worry about every time I look at my website.
If you smash out a bunch of articles in advance, then when life gets busy, you’ll still be to publish content, and keep it consistent.
If you still don’t feel like like you can write it yourself, hire someone to do it for you. If you’d like someone at Green Idea to manage your blog for you, get in touch with us here.
The last important step would be to schedule them in. Take the dates from your editorial calendar, and schedule the articles for the year.
If you want to publish the articles on your blog manually, you could set a reminder in your personal calendar or to do list, and publish them when they’re due to go live.
Otherwise, if you have a Content Management System (like WordPress or Joomla), you can just schedule all the articles in one hit, and let the system publish them automatically when the days arrive.
This strategy for blogging is great tool for busy people who want a creative way to showcase their business to potential clients. These articles won’t win you any awards in your industry, but when a potential client checks out your website, here’s what they get:
Download the worksheet and start planning out your articles. If you really put your mind to it, you could plan out a year’s worth of posts in just one hour. You can then schedule a few hours every month to smash out the content for each article.
If you need assistance with your blog, or just want someone else to manage it for you, get in touch here, we’d be more than happy to help.[Update Feb 2016: To keep the information on this information up to date, we’ve removed this download and will be uploading a new one soon.]