Hi, I’m a coffee snob, and an entrepreneurial marketer.
I specialise in Go-To-Market Strategies for organisations that are looking to grow rapidly, enter a new market, or disrupt an existing market.
With 10+ years background in digital, I’m passionate about the intersection the intersection of strategy, technology, and the psychology of human behaviour to generate sales and grow businesses.
Check out my LinkedIn profile at: https://www.linkedin.com/in/rodyb
I wrote an article on LinkedIn about two experiences I’ve had applying to management roles. The first one didn’t go so well. The second turned out to be my dream job. Check it out here: https://www.linkedin.com/pulse/interviewer-asked-what-your-management-style-rody-bajo/
There’s a new trend hitting small business circles which I find both exciting, and troubling. And it’s a direct result of the way technology has saturated, and improved, our lives. I meet at least one person a week who is launching a “new thing”. They have tried to look for something, or do something specific,…
As you stock up on fruit and veggies, with every fibre of your being you avoid going down the chocolate aisle at your weekly Woolies run. Earlier that day you were checking out that muffin top, mushrooming out of your favourite pants, possibly while you were wiping off crumbs from your latest sneaky treat, you thought, “That’s…
This article was first published on LinkedIn. Being in a service based business (consulting, finance, coaching, fitness, you name it) means getting the right leads is critical to your success, and sanity. The hustle is fun in the first year or so, at least for the extroverts among us (helloooo, let’s grab a cofee!). Getting…
Here Is A Simple Strategy Let’s You Beat The System And Get More Exposure For Your Business This mega article will act as a guide to show you why your posts aren’t showing up to your fans, and how to combat that to get great exposure again. We will focus mainly on Facebook, but these principles apply to all…
Are you emotionally attached to your website? Most website owners are, and rightly so. Your website is not just a portal for your products and services, it also tells the world of who you are and what you do. I remember catching up with a client who was so proud of his website that he…
One of the first things people ask me when they find out I’m in digital media marketing is: “Oh so.. you do SEO?” …And then the conversation gets very dark from there. I start hearing horror stories of how business owners outsource their SEO to companies or consultant only to have things go very sour,…
I’ve seen tons of business owners who get really enthusiastic about starting a blog. They diligently update it for 3 weeks; and as the work builds up, they eventually give up. It may seem exciting to start one, but if you aren’t able update your blog regularly. You shouldn’t create a blog. A neglected blog…